Keoma x Freitag

Keoma x Freitag
Retail Store Photography, Event Photography

We received a brief to capture a candid view of the day-to-day operations of the Keoma store. The day lead into a soirée filled with good vibes and endless laughter. Further upstairs, this boutique features a hidden Airbnb just waiting to be seen. The Scandinavian themed apartment showcases many unique decorations and furniture procured from local boutiques and artisans.

FREITAG by Keoma

Freitag by Keoma hosted a “Pick your bright side” event at the Brunswick Street store in Fitzroy. Fans and friends wandered inside through the evening to carefully seek out their ideal designs. The concept behind the event was to contrast two shades (or colours) of Freitag’s signature tarp material and fuse them in order to create your very own one-of-a-kind Freitag bag. A truly personal experience.


  • In-store commercial photography of day-to-day operations.
  • Photography of upstairs boutique Airbnb space.
  • Event photography coverage for Keoma Store Event.
  • Event photography coverage for Freitag Store "Pick your brightside" event.

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